Indian Facebook Fashion Community SHOPWATI to expand operations

Fashion Discovery app Shopwati helps its users find clothes & accessories with the help of a strong community which includes Vendors, Bloggers, Stylists & Other Users. And the great news is that they now plan to reach out to customers & vendors in cities outside Delhi!

Indian Facebook Fashion Community SHOPWATI to expand operations

Shopwati is India’s First Fashion “E-Commerce in Reverse” Portal, creating a unique platform for women shoppers and vendors to explore fashion. Prachalit Infomedia Pvt Ltd, which founded Shopwati, an Online Fashion Community has raised an undisclosed amount in a seed round from Sanjiv Rai of SRKK Advisors. The bootstrapped startup will use this round to fund the next phase of technology development and expand operations outside of the capital.

What is Shopwati About?

What started as a group of close friends and family, grew into a huge community, from discussing fashion finds across Delhi to getting suggestions on what to wear and where to buy it from.

Today, Shopwati is a 50,000+ member strong community, which comprises of Stylists, Bloggers, Private Labels, Designers, Brands and 1000s of other users talking about fashion. It is chiefly aimed at fashion-loving users who want to seek suggestions and in turn give advice to and from the community. Shopwati also recently launched the preview of their Android App with 1000 invites that were exhausted in 2 hours of the launch.

An Online Fashion Community? How Does it Work?

Shopwati looks to leverage the power of lots of fashion-interested people in helping individuals find the stylish clothes & accessories they are looking for. Users can simply post what they are looking for and vendors, users and bloggers help in finding the best deal.

Shopwati today addresses over 300 queries everyday and with a GMV of over Rs. 1.5 crore in less than 6 months, they are doing more business than some of the biggest names in the fashion discovery space. They claim that more than 95% queries get answered in 24 hours and the conversion rate is over 35%.

To be on the platform, vendors have to pay an Annual Subscription Fee since most of the transactions happen offline and Shopwati takes no commission on the sales.

As Akriti Garg, Chief Content Officer explains, “Our Shopwatis are women who are 23 and above. These women are settled, opinionated and have a lot going on in their lives – marriage, social events, professional events, etc. These women have little to no time and there was a gap in the market wherein no one was catering to their styling and fashion needs. This is where Shopwati steps in, we & the community give these women honest opinions and our designers cater to their style and requirements at their convenience without having to spend hours in a market.”

Behind the Curtains

With it’s headquarters in Gurgaon. Shopwati has some very experiences names behind it.

Ankit Bajaj, Co-Founder & CEO, has worked with several organizations in various strategy roles in Delhi & London before Co-Founding India’s first SMS based search engine Ask Birbal. Shopwati is his second inning in the Startup World. He is a Graduate from the Brookes University, Oxford. Expressing his vision for Shopwati, Bajaj says, “We aim to build a strong community which helps each other make better fashion choices. Unlike every other Fashion Discovery App, Shopwati is not just about finding fashion inspiration, it aims to help people who want to act on it”

Mehak Suri, Co-Founder & COO, has managed sales at brands like Taj, Oberoi, Radisson & Le-Meridian. She is also a professional singer & has sung Bollywood songs with award winning music composer Ankit Tiwari. She is an MBA from Infinity Business School, Gurgaon. She believes that “Most of the women know what they will wear for that wedding/event 2 months later, what they don’t know is where to buy it from, and we see that as a huge opportunity. On Shopwati 1000s of vendors respond back to queries of users looking for clothes, makeup, accessories, footwear or gift ideas”

About The Investors:

Sanjiv Rai

Started in April 2008 by Sanjiv Rai, SRKK is a boutique investment company that began with a motive of funding pre-revenue early stage companies. They currently have 5 companies in their portfolio and have aggressive plans to expand.

Mr. Sanjiv Rai is a former CEO & MD of Rapid MetroRail Gurgaon & IL&FS Rail, with the IL&FS Group and is credited with developing, financing and building the country’s first fully privately financed and owned Rapid Metro project in Gurgaon.

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